Effective January 1, 2012, Eric Denise, President Sennheiser France will be promoted to the position of Vice President Sales, APAC.
In his new position Denise will head business in the entire APAC region, encompassing the Asia, Australia, Greater China, Japan and India. Having run Sennheiser France, the French subsidiary, very successfully for 8 years, he now moves on to his new enlarged responsibility for the entire Asia Pacific Region, thus taking on a more corporate role. Recently Sennheiser had engaged in a major restructuring program to improve customer focus and market knowledge. In the course of this restructuring program, Sennheiser had also reorganized sales operations into three major regions: The Americas, EMEA and APAC.
Under Denise’s management the French subsidiary, representing a significant portion of Sennheiser’s global business, had achieved record sales numbers, thus contributing big time to the global business success of the Sennheiser group.
“Eric comes with an excellent track record and is well equipped for his new assignment. I’d like to congratulate him on his well-deserved appointment, which again supports our strategy for the upcoming years,” commented Volker Bartels, Speaker of Sennheiser's Executive Management Board and President Corporate Services. ”Eric will help us implementing our premium strategy, with a particular focus on each of our three Business Divisions and give a significant positive impulse for business in the Asia Pacific markets.”