22/02/2016 Wedemark/Istanbul

Sennheiser appoints new distributor for consumer products in Turkey

Sennheiser has expanded its distribution network in Turkey with the appointment of Bircom as its second partner in the country. Bircom has assumed responsibility as distributor for Sennheiser’s headphone portfolio, with the audio specialist’s long-standing distribution partner in Turkey, Metan, focusing on Sennheiser’s microphone business.

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“We are delighted to welcome Bircom as a Sennheiser partner,” said Guido Karbautzki, Director, Global Retail Channel at Sennheiser. “With a second distributor in Turkey, we are aligning our local channels more closely to Sennheiser’s own structure and two main areas of operation. In Bircom and Metan we have two strong partners with the expertise to optimally serve our consumer and professional markets, respectively.”

Istanbul-based distribution partner Bircom has previously worked with Sennheiser as a distributor of telecoms solutions. Describing their new role, Burcin Bircanoglu, CEO of Bircom, commented: “We are incredibly proud to be working in partnership with Sennheiser, and to assume responsibility for Sennheiser’s consumer products. As well as a great opportunity for our business it is also a recognition of the strength and capability of Bircom’s network of dealers and resellers in the Turkish market.”


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Contactpersoon Hoofdkantoor

Mareike Oer
Corporate
Tel: +49 5130 600 1719


Over Sennheiser
Vorm geven aan de sound van morgen en voor zijn klanten unieke klankervaringen tot stand brengen… Dat is het doel waarrond wereldwijd alle medewerkers en partners van Sennheiser zich verenigen. De onderneming is opgericht in 1945 en uitgegroeid tot een van ’s werelds toonaangevende producenten van koptelefoons, microfoons en draadloze zendersystemen. Met zijn 21 verkoopfilialen en partnerrelaties van vele jaren is de groep actief in ruim 50 landen. Daarnaast telt hij nog eens eigen productiefaciliteiten in Duitsland, Ierland, Roemenië en de VS. Sinds 2013 staat met Daniel Sennheiser en Dr. Andreas Sennheiser de derde generatie van de familie aan het hoofd van de onderneming. In 2017 genereerde de Sennheiser-groep een omzet van in totaal € 667,7 miljoen.
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